Final Floor plan

The final floor plan was put together after we had set up the exhibition. This is due to the fact that we did not want a finished floor plan until we had decided on where the art works were positioned best. Although the the final plan is very similar to the designs we had pre-made we feel as though we made the right decision to experiment, as curator, to deliver the best exhibition we could have possibly done. For us the floor plan was a struggle as we needed to make decisions such a were the wiring would go for the electrical pieces. Also for pieces such as the artists, Shelley, we used them to our advantage and created our own composition for the piece. For this reason we could not put them in the floor plan designs as we did not know what hey would be until we installed the exhibition.

Setting up the Exhibition

 Setting up the exhibition was a long process of which took a lot of organization and last minute decisions. We had a plan of what would go up first and what would be left until last. For example the painting by Sam Percival would go up first as it only needed to be measured on straightly on the all. We decided it would go in the center of the back wall as it would not need much space, so other pieces could go beside it. Holly and Russel put the painting up, whilst i stood behind them to see if it was in the right position. personally i thought that hanging a painting was harder then it looked as it was very easy to tell if the painting wasn't straight or high enough. We hung the painting, like they are hung in galleries, at average eye level which is about 58 inches.



The other piece of artwork we decided to put up first was Jasmin khatuns, as the picture frames only had to be hung and we decided her sound piece would simply be displayed on a plinth by electrical sockets. Therefore, Rhian, Brogan and Suzie had to measure and hang the picture frames, of which covered plug socket holes in wall, so that the hole was not a distraction to the audience. We was going to have headphones next to the sound piece, however we decided that it would be more effective having the sound piece play out loud, as there wasn't any other sound to distract from it in the exhibition.

Originally we was going to display the projector on a plinth so that Shelley Hughes's  projection clips were at eye height and straight on the wall. Setting up the projector was quite difficult, however Sarah was familiar with the technology after producing a video before. Once the projector had been sorted out and we understood how to use it, we developed the idea of having a more creative approach to using the projector in the exhibition. After speaking the Fran, we decided to use more of Shelley's work to do this. Shelley was kind enough to let us use work which we had not originally arranged with her and draws that she uses for her work in order to make a secure stand for the projector. After making the stand we then arranged for different works to surround the projector to disguise it as much as we can, whilst supporting the idea of what Shelley's work is about.  After we had arranged this, we then decided that the piece which Shelley uses to project her clips onto, was not working in our exhibition. We decided to put the pieces piles up on the floor next to her projections as a supporting piece to the video. We then played around with the angle of the projection and decided we like the projection on an angle. As this was more interesting to view then a having a simple straight projection. After feeling inspired for curating Shelley's work with our own twist we decided to install and create our own piece using parts of work in the middle of the floor space, of which displayed an interesting light piece to match all the different lighting from the other pieces in the exhibition. We felt as though Shelley's work was the most disturbing to look at, representing our uncomfortable approach to viewers.

After Curating Shelley's piece we decided to get creative with presenting Anna Phillips photography piece by arranging in a way which reflects Shelley's on the opposite wall. This is because we felt that our exhibitions does not suit boring straight artworks and therefore we arranged the piece with a twist, again. As Hollie was sticking the photos to the wall we decided that we shouldn't stick all the photo's on as we like the unfinished look. It added a sense of curiosity, what pictures are missing? What does the artist not want the viewer to see, etc. The piece took up a lot of room on the wall, however due to use not having many wall pieces, we felt as if it used the space effectively.

Putting Bianca Marsland's hair pieces up was one of the most enjoyable pieces to put up, as the artist left it completely up to us of how we wanted to display it. Hollie and myself explored different ways of how to present it. However it was Hollie who come up with a floating idea, using fishing wire. We used the whole in the wall to hold the top of the hair and then decided we wanted to hair to coming into the center floor space. We believed this created a connection between the floors and the walls.  Bianca's other hair piece was very easy to put up, as we always that we wanted the hanging hair in the entrance of the room to create that uncomfortable feel from the audience. Although we did have to add extra hair to the piece. We wanted the hair hanging down on an angel so that the viewer entered in a certain way, in order for them to avoid the hair. This enforced the idea that people naturally would not like to touch the hair.

Ilona Sikita's work was one of the most difficult pieces to install, as although is a small wall piece, the artist has to spend half and our re-drawing the piece in the wire herself. This is why we could not try out different positions for the piece. The artists did not want the piece high or low as she was very sure about having it at high level. However due to the Ilona's lamp piece being at eye level we did  not believe they would both work together at high level height. Therefore the artists agreed with having the piece high up on the wall. After this problem was solved the vaginal lamp piece was very easy to set up as it just needed to be plugged in on top of a plinth.

Yazmine Boyle's piece was the easiest piece to install, although we was unsure where to put the piece. Originally my idea was to have it lying flat in the center of the room as due to the space we could not hang the piece. However we decided to having it slouching up a wall. We felt as though this working for the exhibition, as like Bianca's hair piece, it involved the floor and walls together. After adding extra hay around the piece, we had finally finished the exhibition.

Refreshments were not put in the exhibition space, as we feel it de-values the event, so we put it in the entrance, out of the way.


The lighting in the room, was quite dark, as we chose not to have the lights on and the blinds were shut. However we could afford to this as 4 pieces in the room involved lighting and therefore it was more effective not having lights on in the exhibition.

The exhibition required a member of the group to turn on the electrical piece, such as the sound piece and projection in the morning of the exhibition days. As i was the only member of the group who was willing to do this, i went in early both mornings to do this.

Final Meeting Before Exhibition

In the final meeting before the exhibition we needed to discuss that everyone had defiantly completed there parts in making the exhibition come together. The whole group was very happy with the progress from the previous group meeting and were re-assured that everything was going to plan. Personally i believe that we have all achieved our individual goals in order to make the exhibition come together as everything was completed from the leaflets to the rick assessment. All the equipment was booked and we were ready for the big set up. With only one day left we discussed refreshments and decided we would each bring in different food items and drinks for the opening night.

Risk Assessment

Group Meeting

As we were very close to the exhibition date, the group and I wanted to make sure everything was organised ready for the 25th. We had to make sure that everyone had arranged with there artists when we was collecting there work.  Also we had to check over all the details such as the risk assessment, which would be completed on the day. The equipment had been booked out by Sarah and Kieran for three days and the advertisement documentation had been put up round the school previously for a week and a half.

We also need to discuss the budget for food an drink as we advertised refreshments on the private invite opening event. We each gave Hollie £2 for the wine and drink and decided that food would be purchased or made by everyone to bring in individually.

Hiring Equipment

Our exhibition needs to be thoroughly organized as there is a lot of equipment that's needs to be booked a few weeks before the exhibitions to be sure that it is available. We divided the equipment up into different sections, according to whether they need to be hired or brought.


Hired Equipment 

Projector
Speakers
Extension lead
Safety plugs
Speakers
Ladders
Electric Drill
Plinths


Brought Equipment

Nails
Hammer
Blue tack
White tape

Rooms Measurements

In order to plan the layout of the exhibition, we need to know the measurements of the exhibition space. Therefore Kieran put together a a floor measurement plan so we were aware of how many pieces can go on each wall and in the center of the room.

Locating Documents

In order to advertise our documents we located them around different areas of the art school, of which people will notice them most.


 For example we located the private opening night invitations in the tutors piegan holes. As we are aware the tutors will definitely see them here.


We also located some of the posters on the walls so people are face on with them when coming down the stairs. The posters were also advertised in places were lots information and events are.


We advertised our flyers on tables as people can just pick one up if they are interested.

We feel as though where we located our advertising documents is quite important as if they are not located where people will see them, then there would be no point in creating them in the first place.

Facebook Event Page

The group and I though it would be a good idea to set up a Facebook event page, which is made public so people are aware that anyone can view the exhibition. The page allows people from everywhere to see where our exhibition is being held and get further details. On this page we can post our leaflets, invites etc so that an wider audience can see it. Our intention is to advertise our exhibition in a more modern way, as the using the internet keeps costs down.









The QR code on the invitations and leaflets, directly sends the public to our Facebook page, through an app called... We thought this would be a good idea to inform the public that we have a Facebook page with more information on, of which they can comment any questions and feedback concerning the exhibition.

Final Press Release

The imagery i decided to use is from the invitations, as i thought it was an inviting way to introduce the audience and invite them to the exhibition.

I didn't want to use loads of imagery as it gives too much of the exhibition away, so it doesn't leave the audience curios of what might be in the exhibition.

I put the slogan in red to make it stand out, and put it in the font 'chiller' as it makes the audience read the slogan in a way which is interesting and creepy reflecting in a positive way one the exhibition.

The text is in black and a formal font as i want to keep the formal idea of a press release even though i have wrote it in quite an informal way.

I have put the important information to the side of the text in a grey tone so it is still readable but does not distract the attention away from the advertising text.

Advice on Press release

I decided to use the our group Facebook page to gather advice on how to improve our press release, which im writing. Through doing this i save time rather then waiting for the next meeting to get advice. Everyone was very happy with the work i had produce so far and after a few critiques on what i had already done, i was able to finish our press release the same night. Using social media has become very handy for our group work as it allows us to  communicate and post files which we would not be able to through text messages etc.

First attempt at Press Release

First of all i wanted to concentrate on the text. I included key paragraphs, slogans and important info .

I chose the slogan 'Just when you thing you had seen it all' because its intriguing and leads the viewer to curiosity of 'what have they not seen or whats so different in this exhibition.

I wanted to keep the text short sweet a snappy so that the audience would not be put off by a big long winded text .

In the first paragraph i have discussed a bit on the background of the exhibition like the curators and then i have briefly mentioned the concept.

I have tried to keep the press release quite informal so that everyone feels welcome.

In the second paragraph i have mentioned the artist and some specific names. I also so mentioned some subject matters within the exhibition which i thought was the most interesting.

I have exaggerated on words, to appeal to the audience as a press release is meant to capture the audience's attention. Also false advertisement is illegal so it is important not to lie on a formal document. Therefore i have exaggerated the truth as much as possible without lying. such as the 'greatest artist yet to appear'.

In the third exhibition i have mention where the exhibition will be held and that refreshments will be hosted. Which again draws people's attentions in.

Finally at the bottom of the page i have put key info, such as address's, numbers, facebook page, dates and times.

Also it is important to  mention whether the exhibition is free or not, as people might not come if the think the exhibition costs money.

Press Release Research

Lots of images, perhaps too much 
Bold artist name and title of exhibition 
2 page press release - unnecessary room 
short and simple text - nice and easy too read- viewer wont be put off
Well structured pargraphs 
Only mention key points
Mentions name of people in photographs 
How many pieces are involved.
sponsors
quotes
captions under images. 

Press Release Research

Gallery name at the top

Adress , numbers and other details are too the side.

Title of Exhibition and year date at the top. 

Paragraphs are on the artists involved in the exhibtion. 

Titles of the paragraphs 

Dates for the different artists and works exhibited each month.

Text is straight to the point

No images 

Text is a bit long winded, could be shorter

The length is op putting, it is not appealing to read. 

very formal, does not seem to draw an audience in.  

Press Release Research

Title at the top- and Gallery 


Straight away i notice how long the text is - this is quite off putting


Talk about the background of the exhibition- its purpose etc. 

The release is straight to the point no irrelevant sentences. 

Mentions artist names.

Mentions a bit about the artists briefly. 

Dates and time of exhibtions. 

Mentions whethere work is for sale or not,

Title of the exhibition at the bottom.

No imagery. The press release is quite plain. 

The adress and telephone number is at the bottom. 

Well structured paragraphs to make it clear and what is being discussed. 

Writing the Press Release

Due to my allocated Role in the Group being to right the Press Release i believe i should research published press release's in order to get the most effective press release i'm capable off. Research will also inspire me with ideas i hadn't though off.

Final Invitation Designs

 Between Suzi and Rhian the designed the final design documents of ;

1. Poster
2. Invites
3. Leaflets

Suzi produced the texts on the designs and Rhian created the imagery and titles. 

Front 

Back 

Final Design Leaflet

Between Suzi and Rhian the designed the final design documents of ;

1. Poster
2. Invites
3. Leaflets

Suzi produced the texts on the designs and Rhian created the imagery and titles. 

Made You Look - Leaflet 

Blurred back of Leaflet

Final Poster Design

Between Suzi and Rhian the designed the final design documents of ;

1. Poster
2. Invites
3. Leaflets

Suzi produced the texts on the designs and Rhian created the imagery and titles. 

Made You Look - Poster

finalising designs ideas

Rhian is in charge of creating the imagery for our designs, such as the leaflets, invitations and posters. We chose Rhian to create the final designs as she is the most advanced in digital design from what we had seen in her first design ideas. The images Rhian have used are original photographs of Bianca Marsland's hair pieces. We felt this was important to take pictures of the work rather then random images off the internet. I personally thought they were images of the internet until i recognized the colour's in blonde hair. Rhian was definitely the right choose for the job.

Poster designs 

Invites

Invites 

Our Exhibition Display Stratagies

Our Exhibition Display Strategies.

Based on viewing the Midland Exhibition there are several questions we have considered;

Will we follow similar conventions as the exhibition? 

 The conventions which will be similar are the way the 2D works are hung on the walls, such as the 1 meter difference and the height of eye level. Also for some of the sculptures they may be displayed on plinths. However the conventions we will not follow is the coloured walls as we would like the traditional white cube space. Also due to the space we have been given we will not be able to show the projections in a dark room, as the space has open windows, that do not block out the natural day light, so even if we turned of the lights it would still not be dark. We also want to try and get seating for our exhibition however this might be difficult due to the limited amount of space we have. 

What is our vision, concept and  layout we want?

So far we have decided that we want the work to be interactive with viewer so such things as the hanging hair that the audience have to walk under. We also want the concept to show through from the way we layout the work not just from the work we have chose. Due to the concept being about  uncomfortableness we want the viewer to be almost shocked by every piece of work, which means there is no particular group layout with the overall exhibition theme. 

Exhibition Research - West Midlands Open

After visiting the West Midlands Open Exhibition the group and i formed many ideas and knowledge on how to structure a successful exhibition.

We identified the 'conventions' of Display by;

1. Identifying the way in which the art is displayed; photography, film etc. 
   

The majority of the work on the walls such as painting were at eye level. Although some of the works were higher on the walls as this is the view point of which the artist wanted.  The sculptures were below the eye so that viewer can get a perspective from top to bottom. projection/ video work are displayed in a dark room for obvious reason of a clear image.

     2. Looked at how the 2D and 3D works relate.

Therefore we can conclude that the 2D works relation to each other is that they are hung on the wall for the majority of the time. 3D works share the relation of being below eye height and mainly in glass boxes or on plinths. However some 3D work is hung walls if this is how the artist wants the work displayed. 

      3. Analysing all aspects of the hanging i.e height, spacing etc.

The artwork on the wall is hung by screws on either side hidden by the pieces. The works on the walls are all 1 meter apart as this is enough spacing for the viewer to be able to focus on one piece at a time and are hung at eye height. 

      4.evaluated the way in which the artworks were grouped together.

There is no definite way in which the artworks are group together as the works are exhibited to be sold. however my judgement would be that the works are grouped together depending on the sort of works people are looking to buy. for example portraiture, nature, abstract. Therefore everything the buyer would be interested in will be in the same area, like a shop is displayed. Also to differentiate the different groups of work there were different coloured walls which the work is displayed on. This makes it easier for the buyers to see the different sections of the exhibition. It also challenges the idea of displaying artwork in the white cube. 

     5. Evaluated the overall quality of the exhibition display.

Personally i believe the exhibition was a success for versatility of art works which people are interested in, so all types of people are attracted to the exhibition. However how the artworks are grouped is a little confusing, although i'm aware the art works are to be sold, not just to take pleasure in. Therefore i think it's fair to conclude that the exhibition was a success for its purpose, however it was simple and not something i would recommend.

Exhibition floor plans

 Although Brogan produced the floor plans, we didn't want to have a final floor plan until we had started to set up the exhibition. This is because we decided it was best to try out different ways of presenting the art works before having a definite layout.

the first floor plans were quick drawings with colour symbols in order to get an idea of what we think the exhibition should look like. We had to consider things such as lighting and plug sockets as we have a lamp, sound piece and a projector all of which need to use electricity. We were aware that when planning the exhibition layout this would limit us. However the ideas Brogan has designed try out all different locations for the artworks to see what will be most effective. We were aware that Anna would need a lot of wall space, so we knew that she would have to have the of majority a wall to herself. The problem i think we faced was that a lot of our piece were sculptural and we were unsure what should be in the middle of the room. This is why we had to keep our options open. We were also very sure on having Bianca's hanging hair piece in the entrance of the room.  Although it is important at this stage we need to consider where refreshments would go as we did not want this to interfere with artworks.

Our plan of action from seeing these floor plans is just to keep an open mind as we are sure that from experimenting with the different artworks in various positions we will decide on a final layout.

Group Meeting

As we was very far ahead with our advertisement documents, organization with the artists etc, we decided that would have our next meeting to discuss booking the equipment, floor plan and risk assessment.

Hollie and Russell are in charge of the risk assessment, although it appeared that Hollie had done more then Russell. Hollie had started to fill out the risk assessment form already and she did this by speaking to all the artists. She wanted to know what there works need to be hung etc. Obviously for pieces like the projection she knew that wires would have be involved. So from using her common sense and communication with the group and the artists she had manged to fill out the majority of the risk assessment.

Brogan had done several floor plan designs as we decided as a group we did not want a definite floor plan design until the exhibition had been set up as we wanted to keep an open mind and explore
where the pieces looked best when setting up. Again Brogan had done more then Jack for the floor plan designs as i dont think Jack had done any at this point.

Kieran and Sarah were well ahead with their planning of equipment. They had booked the projection, speakers, camera, tripod etc. And after Sarah's conversation with Anna the health and safety equipment did not need to be booked but just collected on the day of setting up.

After this meeting i felt so relieved that everything was almost sorted with over a week to go.

Meeting with Fran

On the 5th of Feb we had a meeting with Fran to discuss what artists we have chosen, the theme of exhibition and whether or not we feel that we will meet our target exhibition date. I created the presentation for Fran for this meeting as the rest of the group had forgot this was needed, but me.

Here is the Presentation i put together!

https://bay167.mail.live.com/mail/ViewOfficePreview.aspx?messageid=mgiZ895iHO5BGWcAAhWte7aA2&folderid=flinbox&attindex=0&cp=-1&attdepth=0&n=8551421

Artist Statement- Jasmin Khatun

Jasmine’s work has helped to express her thoughts and ideas on the chosen theme. Her work has a political message behind it also. To empower women. To show audiences the difference in times then and now. Quotes such as ‘he sold me for 1000 pound’ show the gritty reality jasmine is trying to portray.

Of course, Jasmin’s work is a vessel that is carrying the stories and life experience of her mother. She is using art to get her mother’s horrible past. In her own words the artist says ‘My mum has never spoke to anyone about this, and couldn’t at the time obviously. So she wrote loads of diaries. 

Brogan's Imagery Designs

Rhian's Imagery Designs