Straight away i notice how long the text is - this is quite off putting
Talk about the background of the exhibition- its purpose etc.
The release is straight to the point no irrelevant sentences.
Mentions artist names.
Mentions a bit about the artists briefly.
Dates and time of exhibtions.
Mentions whethere work is for sale or not,
Title of the exhibition at the bottom.
No imagery. The press release is quite plain.
The adress and telephone number is at the bottom.
Well structured paragraphs to make it clear and what is being discussed.
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