Final Press Release

The imagery i decided to use is from the invitations, as i thought it was an inviting way to introduce the audience and invite them to the exhibition.

I didn't want to use loads of imagery as it gives too much of the exhibition away, so it doesn't leave the audience curios of what might be in the exhibition.

I put the slogan in red to make it stand out, and put it in the font 'chiller' as it makes the audience read the slogan in a way which is interesting and creepy reflecting in a positive way one the exhibition.

The text is in black and a formal font as i want to keep the formal idea of a press release even though i have wrote it in quite an informal way.

I have put the important information to the side of the text in a grey tone so it is still readable but does not distract the attention away from the advertising text.