First attempt at Press Release

First of all i wanted to concentrate on the text. I included key paragraphs, slogans and important info .

I chose the slogan 'Just when you thing you had seen it all' because its intriguing and leads the viewer to curiosity of 'what have they not seen or whats so different in this exhibition.

I wanted to keep the text short sweet a snappy so that the audience would not be put off by a big long winded text .

In the first paragraph i have discussed a bit on the background of the exhibition like the curators and then i have briefly mentioned the concept.

I have tried to keep the press release quite informal so that everyone feels welcome.

In the second paragraph i have mentioned the artist and some specific names. I also so mentioned some subject matters within the exhibition which i thought was the most interesting.

I have exaggerated on words, to appeal to the audience as a press release is meant to capture the audience's attention. Also false advertisement is illegal so it is important not to lie on a formal document. Therefore i have exaggerated the truth as much as possible without lying. such as the 'greatest artist yet to appear'.

In the third exhibition i have mention where the exhibition will be held and that refreshments will be hosted. Which again draws people's attentions in.

Finally at the bottom of the page i have put key info, such as address's, numbers, facebook page, dates and times.

Also it is important to  mention whether the exhibition is free or not, as people might not come if the think the exhibition costs money.